Inzazu - Rebrand
Much of Inzazu's software was built years ago and set aside due to other business objectives. The branding and UI have a dated look and feel of the early 2000s. Inzazu has the opportunity to successfully execute a rebrand that strengthens their market postion, enhance their customer loyalty, and drive business growth.
Old & New Logo
Updating a company's logo and branding is cruicial for staying relevant and competitive. A fresh logo can signal modernizations and adamptation to changing market trends. It can enhance brand perception by making the company more memorable and trustworthy.
The name Inzaz is a native Hebrew word that means "Move Forward". For those in the west it may be difficult to remember and this is where a symbol can convey much more than words.
Logo Refresh
The goal is to modernized the logo and make it more visually apealling, while still maintaining the overall look and feel. In this example, we can notice that the typography and symbol where improved as well as it's color vibrancy.
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Branding
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Brand Color
The color scheme visually represents brand emotions of security and trust. With two main primary colors and supporting secondary colors ensure consistency across all touchpoints.
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Social Media
Social media mockups and examples visually represent the new brand identity on popular platforms, showcasing how the brand will engage with its audience and drive brand awareness.
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Mobile Login & Sign Up
Mobile UI login and sign-up mockups represent brand identity, showcase the user experience, and help with secure stakeholder buy-in and guide development efforts.
Best practices for a logo redesign.
- Keep it simple: Simple logos are memorable and versatile across various media.
- Think long term: Avoid design trends that will quickly date your logo. Aim for timeless elements.
- Prioritize versatility: Your logo should work well in black and white, on mobile devices, and in large formats.
- Ensure brand consistency: The logo should be cohesive with other brand elements, such as color schemes and typography.